Impact & Stewardship
A clear view of the hope your generosity makes possible.
At Growing Kindness™, we believe in transparency, integrity, and sharing the real impact your generosity makes possible.
Your support helps kindness take root in communities around the world through simple, beautiful acts of giving.
The Heart of the Impact
Every act of kindness begins with one person choosing to give — and these individual choices are what make the Growing Kindness™ movement so powerful.
In the midst of her cancer journey, Alicia Plante brings bouquets to neighbors, community members and especially chemo, offering beauty and comfort to patients and staff — and finding her own sense of beauty and comfort in the act of giving.
Alicia shared with us that Growing Kindness became a steady source of purpose and healing for her — a way to stay rooted in hope, connected to her community, and grounded in the simple acts of kindness and beauty through her journey.
Stories like Alicia’s are at the heart of our impact —
and they’re made possible through the generosity of donors who help keep this movement growing. Your support ensures that more people like Alicia can find connection, purpose, and healing through the simple act of giving flowers.
👉 Listen to more stories of kindness like Alicia’s
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Where Your Gift Goes
We steward every dollar with care, focusing on programs that help people grow and give kindness in their own communities.
2024 Allocation of Funds
- Programs: 72%
- Administration: 18%
- Fundraising: 10%
Programs include:Â
Gardener Program, Ambassador Program, Holiday Cheer Challenge, Give Two Challenge, Growing Kindness Kid’s Events, Give a Garden,Â
Your Generosity Supports
- The Free Gardener Program — helping people learn to grow flowers and share kindness right where they live.
- Quarterly Kindness Challenges — simple, joyful invitations that inspire thousands to give bouquets through the seasons (like Holiday Cheer).
- The Growing Kindness™ Podcast — sharing real stories of generosity that spark hope, connection, and courage to keep kindness growing.
- Tools, Stories & Encouragement — uplifting content that equips people to take small, meaningful steps toward growing and giving kindness.
By the numbers
since our founding
500+ Ambassadors trained around the world
14,798+ Bouquets shared by gardener team
9,496+ Dahlia tubers provided
3,000+ gardeners growing & giving flowers
Financial Reports
We steward every dollar with care, prioritizing programs that help people grow and give kindness in their own communities. Our goal is to maintain healthy, sustainable ratios that allow the mission to flourish while keeping the organization strong.
Your Support Makes a Difference
More stories of kindness...
Go check out our Stories of Kindness Page to see how lives have been touched by this movement- and how they have spread change & impact through the world.
“It’s been so rewarding to share growing kindness with our children, And the skills and character building to see a need and meet it.
_
Kari
(member since April 2019)
“The Education and the resources really empowered me and gave me the confidence, to grow my own flowers that actually look nice! And then go give them to my neighbors”
_
Cassie
(Member since December 2020)
 Help us keep Growing Kindness free and accessible for everyone who wants to make a difference in their community.
The Growing Kindness Project™ is a certified 501(c)(3) nonprofit organization and contributions are tax deductible (EIN 84-3516509).
We are thankful for the support of our community that makes our important work possible. And we are committed to putting every dollar donated to our nonprofit mission to the best and most effective use.
